Steve Sarin

I do this work for one reason. I want more people to actually get into treatment when they reach out.

I started in public relations. After I was admitted to a treatment center, I stopped caring about “awareness” as an end goal. I wanted my work to matter in a more direct way. I left PR and went in-house at a treatment center because I wanted to help people get into care, not just hear about it. That move changed how I see marketing. Unfortunately, in our line of work, demand usually isn’t the hard part. Getting people into treatment when they feel lukewarm, scared, overwhelmed, or stuck behind real barriers is.

When we aren’t organized, people fall through the cracks at the exact moment they’re most willing to accept help. Missed calls. No follow-up. No clear next step. Everyone means well, but sometimes the system fails. That bothers me. I build systems that make it easier to do the right thing every time. Better tracking. Better follow-up. Better execution. Better service. More people get help.

Before PR, I spent 15 years in high-end restaurants in a range of roles. That’s where I learned what great service actually is. It’s not a vibe. It’s standards, repetition, and calm execution under pressure. You do the basics well every time, especially on the busiest day.